My Philosophy - Truly know your customers.
To do the research and investigation to gain needed understanding of your company and your products, as well as your customers needs and desires. Exploration to determine your prime customer’s lifestyles and the understanding of what motivates them in their decision-making. Then using this knowledge to work with innovation and creativity to build an emotional bond between them and your product. Lastly, to consolidate resources and find the best avenues to connect with them with a highly competitive all encompassing marketing plan.
Beth Torre-Montana, President
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The Perfect Mix, Inc.
Rockford, IL 61107-2836